Couples Snuggie

Just when I thought it was safe to go back in the water, Snuggies has launched another attack. The Couples Snuggie is the latest ridiculous item to hit the street and for whatever reason it is gonna be huge.

I still can't figure out the appeal of the snuggie. It's 50% stupid and 50% ugly but people love them. I know it makes a terrific gag gift but the fact that you see them everywhere and the company keeps figuring out more ways to make us want to dress like Friar Tuck is baffling to me.

The new Alabama National Championship Snuggie makes a little sense to me because college football fans will buy anything and if you jam 80,000 people into a stadium all wearing a collegiate snuggie it's pretty funny. I think Collegiate Snuggies make a great promotion and could be a lot of fun in that context but the Couples Snuggie is a totally different story.

For anyone who might not know what a snuggie is, it's a blanket with sleeves. The idea is that you can snuggle up to keep warm but still be able to use your hands. A novel idea I suppose, but my contention has always been that you just put your bathrobe on backwards and you have an instant snuggie.

Well, the snuggie people are smarter than me because this has become part of pop culture much like the pet rock or the lava lamp. Now I have to admit that I've never seen anyone wearing their snuggie at the mall or in a restaurant, but people are buying them like crazy.

So the couples snuggie is the next wave of snuggie technology. They must have had a team of Nobel Prize winners working around the clock on this idea and I guess it paid off. What they come up with will surely change the world. This Couples Snuggie is a giant 81" by 71" red snuggie with 4 sleeves. That's right. It is designed to be used by two people at the same time.

It's called the Couples Snuggie but nowhere in the fine print does it say it must be used by couples. You are free to use it with a friend, brother, mother, neighbor or fellow inmate. There are really no restrictions so don't let the name fool you.

OK, I'm going to be fair here and lay out the good points and the bad points in my couples snuggie blanket for two review. I'm sure there are many jokes yet to written about the couples snuggie and countless spoof videos on their way but let's talk about what this thing can do.

Theoretically, the couples snuggie can help hold a family together. Yes, it's true. Family life can be contentious and with the number of broken homes in America, there is little doubt that some families were torn apart because they couldn't stop fighting over the snuggie. Who gets to use it? But I wanted to use it! Tuesday is my Snuggie Day! I can't imagine what life must be like with only 1 snuggie in the house.

Now, your family combatants can share a snuggie! It's gigantic, there are four sleeves and two pockets. It's remarkable really. A daughter of 16 and a mother can be brought back together and having something to talk about again. "Mom, don't hog the snuggie!", "Don't worry dear there's plenty of room in here, we never have to argue again."

Oh, the joys the couples snuggie will bring to the modern family are countless. But, the fact is it could be kind of fun. I mean we often do try and share a blanket on the couch while we're watching a movie or reading, so the snuggie does have some appeal and functionality. In fact, not too long ago I saw this hooded blanket for two with no sleeves and it actually was selling for $350! So somebody's gonna want the couples snuggie for just $19.95 plus the shipping.

I really think the big market for this thing will still be the gag gift. What a great gift for your friends who just started Marriage Counseling, or two people at a football game cheering for opposite teams. There's a lot of fun to be had here and mark my words you'll see a Saturday Night Live skit featuring Jay Leno and Conan enjoying a couples snuggie together.

But, here's what I don't like about this snuggie. It's all fun in games until somebody tries to move. It's like being handcuffed together or competing in a three legged race. Unless you are in sync, there's gonna be trouble brewing during a commercial break.

You see the commercial break is not designed for advertising anymore, it's the time we get things done and try to live our lives. We flip the steak, make a call, raise our kids and so on. And, we only have 2 minutes to do it. So if two people jump off the couch and head in opposite directions without proper planning, disaster could strike.

So while the couples snuggie seems like it could be fun, it doesn't seem that functional to me like something like a grill glove or a couch coozy. But, this thing will be a huge seller because it seems like nothing cant stop these As Seen On TV products.